The Internet slows down the progress of developments, mediates customer-oriented work and reduces communication costs. However, in order to achieve optimum efficiency from this technology, it is necessary to disseminate an effective and accurate Internet marketing strategy. Professional planning and designing of web pages is among these strategies.

It may be more accurate to see the concept of digitalization as a transformation rather than a change. Today, traditional media such as television, newspapers and magazines are not actually replaced by digital, they are transforming and adapting digital to their structure. The concepts of online and offline are now melting into one. While digitalization brings new communication and advertising solutions into our lives, it also leads to the emergence of 360-degree solutions where all channels can talk to each other.